Believers

We could not do this without the support from our community. We are extremely grateful to any and all support that we receive and that help drive the mission and impact the lives of our youth.

We realize the importance of forming mutual connections and generating purposeful donation plans that compliment the relationship and the sources receiving them. Getting to know their backgrounds and understanding their position in relation to our mission statement is part of that development.

We did a Market Analysis to determine what the education-focused nonprofit landscape consists of today so we can better understand current donor trends (spanning the past 10 years or so). We were able to scope out the percentages of giving within those trends and recognized the increase/decrease for various age groups. This particular study is referring to individual donors but our findings show that Matures (born before 1945) had the highest percentage of giving (~88%) and that's as of 2017. This was followed by Baby Boomers (1946 - 1964) at ~72% Blackbaud Institute*. These numbers help us to determine our donor audience so we can market ourselves accordingly when looking to build relationships.

Other findings show that many of these nonprofits are not utilizing tech to its full extent in terms of sustaining communication with their donors. Of the organizations we have been working with, a few of them are sending automated responses via letters to their donors; seemingly unpersonalized and generic. It does not illustrate specific areas of a cause they directly impacted.